Websites for jewellers that bring customers through the door.
Atelier Aurum
Design study with a fictional jeweller
Anyone shopping for a precious piece looks the jeweller up first — online. We craft your web presence to inspire trust and turn browsers into visitors at your boutique.
- Reply within 24 hours
- Boutique-level design
- Multilingual on request
Anyone spending serious money on jewellery or a watch researches first. Your website is the first impression.
Your website undersells your collection
In the display case, every piece shines. Online, the same collections look dull and generic on a dated website. Your shop loses customers before they ever open the door.
Discerning customers check the details
Provenance, workshop, advice, opening hours: anyone planning a valuable purchase wants answers in advance. If they can't find them with you, they go where they can.
No time for your own website
Between consultations, the workshop and buying trips, the website waits. New collections never make it online, and the site ages faster than any display case.
From collections to appointment booking: features that turn your website into a digital shop window.
Collections & catalogue
Your pieces beautifully staged: generous imagery, elegant detail pages and clearly arranged categories.
Search by brand & category
Your customers find what they want in seconds: filter by watches or jewellery, narrow down by brand.
Appointment booking
Consultations booked directly online: discreet, dependable and available around the clock.
Social media built in
Your channels elegantly embedded: new pieces and glimpses from the atelier appear straight on your website.
Multilingual
German, French, Italian, English: welcome international customers online in their own language.
Boutique-level design
Generous white space, refined typography, understated colours — desktop and mobile perfected separately, so every piece shines on every screen.
Design study: Atelier Aurum
This is what your website could look like: collections with search by brand and category, elegant detail pages and a presentation in muted gold. Click through — the study is fully interactive.
Explore Atelier AurumA fictional business: a design study by AurPhi for illustration.
An honest comparison. A website builder can be enough. For a business built on trust, it is rarely the right stage.
Design
Website builder:Templates you have seen before. Rarely the right feel for luxury.
AurPhi:A bespoke design that translates your display case into the digital world.
SEO
Website builder:Technically possible, but you need to know how. Otherwise the site stays invisible.
AurPhi:Local SEO from day one: be found when someone searches for a jeweller.
Desktop & mobile
Website builder:The template shrinks itself down to mobile — and it shows.
AurPhi:We design and refine desktop and mobile separately — most customers browse by phone.
Content & copy
Website builder:Copy, images and structure are all on you, alongside the day-to-day business.
AurPhi:We write copy that suits your house and structure the content for you.
Support
Website builder:When questions come up, there is a help centre or anonymous support.
AurPhi:One dedicated contact in Switzerland who knows your business.
Your time
Website builder:Many evenings and weekends, and the result is often a compromise.
AurPhi:One consultation, a few feedback rounds. We take care of the rest.
Clear, personal and free of jargon. You stay in the picture at every stage.
Consultation & concept
We listen: your range, your clientele, your strengths. From that we shape a concept that fits your shop — not just any shop.
Design & build
We design your presence to boutique standard and build it properly: fast, mobile-friendly and optimised for search engines.
Launch & care
After launch we don't leave you on your own: we update collections, look after the technology and remain your point of contact.
fromCHF 2'490
Every jeweller's shop is different, so you receive an individual quote. Websites with appointment booking, a bilingual presence and local SEO start with the Business package.
All prices excl. VAT. Care & hosting from CHF 49/month. Every project comes with an individual quote.
How much does a website for my jewellery shop cost?
It depends on the scope. Entry-level projects start from CHF 990, multi-page websites with appointment booking, two languages and local SEO from CHF 2'490, and larger projects with a shop or customer accounts from CHF 4'900. All prices excl. VAT. After the free initial consultation you receive an individual quote with no hidden items.
I already have a website-builder site. Is switching worth it?
If your website brings in visitors and does your collection justice: no. Many jewellers find, however, that their site doesn't match the value of their pieces or is barely findable on Google. In the initial consultation we look at your existing website together and tell you honestly whether a rebuild makes sense.
Who writes the copy, and who supplies the images?
We take care of the copy, drawing on your knowledge of your range, workshop and clientele. For images, we work with the material you already have or advise you on what suits a high-end presentation. You don't need to bring finished content.
Can I update collections and prices myself later?
Yes. You receive access that lets you update pieces, images and copy without any technical knowledge. If you would rather hand that over: with care & hosting from CHF 49 per month, we look after it for you.
How long until the website is ready?
That depends on the scope and on your feedback. We only promise a firm date once we know your project — in the initial consultation we give you a realistic timeframe. We reply to your enquiry within 24 hours.
Do you also build apps?
Yes. When a project grows beyond the website, we develop apps for iOS (App Store) and Android (Play Store). For most jewellers, though, the website is the best starting point: it reaches every customer without a download. An app comes later, once it offers something the website cannot.
Ready for a website that does your collection justice?
Tell us about your shop — in a free, no-obligation initial consultation. We reply within 24 hours.
Request your consultationQuestions first? Our AI assistant, bottom right, replies instantly. Or write to hallo@aurphi.ch.